FACEBOOK ADS
According to bigcommerce.com, the top social media to spend money on is Facebook.
So, lets talk Facebook advertising. First, what kinds of ads do we see of Facebook? Mostly, we see companies doing giveaways, free shipping opportunities, and limited time only sales. These don't come up because you are friends with the company but because they paid for you to see them!
The pricing works depending how many people you want to reach and who these people are. Also, you have to set a budget for how much you want to spend. If 1,000 people click on your ad that can cost roughly seven dollars
.
Bigcommerce.com also suggest tips on how to perfect advertising on Facebook;
1. Don't run the same exact ad(s) to all of your audiences- They really suggest that you use different ads to target different audiences. Don't run the ad you used on the 21 year old to buy wine on the grandma that drinks a glass at night with her dinner.
2. Use prospective ads to build brand awareness- What they are saying here is use a simple ad to get them interested. If they show interest then you can pull them in with a more complex ad. This is called a retargeting ad.
3. The use of emojis in ads have been spreading like wildfire, even among larger, more established brands- This is pretty simple. Emojis are popular right now, so why not use them in ads!
4. Always be testing!- They suggest that you switch your ads out every two weeks. Always use fresh material so you can get more people to show interest.
5. Look-a-like audiences are a staple for many advertisers- You want to be sure that you do not layer additional advertisements on look-a-likes.
Overall, you should really try to use these tips if you want to use Facebook to run your ads.
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