The TUBE

As you guys all know, I have been reading the book "Social Media Marketing: Workbook 2018". This book was written by Jason McDonald. So far, I have written about the chapters covering Facebook, LinkedIn, Twitter and Instagram. Today, I am going to wrap up this book by talking about YouTube. I have said this before but if you want to become better at running your social media or a businesses social media then I would definitely read this book.

Before I start I would just like to say that the chapter about YouTube is very comprehensive, so I am just going to summarize a small portion of the chapter.

YouTube is the type of social media that can be shared on different social media sites. I am not going to tweet something then screenshot the tweet and share it on Facebook. However, if I make a YouTube video I am very likely to tweet the link or put the link on Facebook. This then gets my followers to go to YouTube to watch my video.

YouTube is one of the most simple social media sites to use, in my opinion. You post a video and people have four options. They can share the video, they can like (thumps up) the video, they can comment on the video or they can subscribe to your channel to see future videos. Don't get me wrong, there is a lot that goes into making a video, but I think it is simple to watch and react to videos posted.

The book goes on to talk about how you can make your videos popular. One of the best ways to make people watch your videos is to post a "how to" video. If a person doesn't know how to do something then one of the first things they are going to do is go straight to YouTube and look it up. They might type it into google but a YouTube video is going to end up popping up. On YouTube there are many "how to" videos. From how to fix a tail light to how to potty train your new puppy.

Going viral is hard but it can be done. The book tells us that you need to have a strong emotional pull behind it. The book tells us many ways to do this. Two emotions that are strong on YouTube are humor and sentimentality.

Google Analytics is a tool that you can use to tell if people are interested in your channel. This will give you insight on what is working and what is not.

I hope that you found this blog useful. Like I said before, I encourage you to get this book if you interested in social media. Next week I will be starting a new book that I am going to review and summarize for you guys!